Our Story

Die Naguilklub was founded by Lente Swift, Juanli Theron and Suzanne Smit, three quite normal, Afrikaans-speaking moms who decided to share their hearts and experiences about motherhood – the crazy, funny and totally ridiculous moments, the sweet and the bitter – in order for other moms to be able to say, “Me too”!

As we became moms, each of us started writing about motherhood on social media, but that didn’t satisfy the sudden need and longing for a village of old. Only once we started wondering and pondering motherhood together, did we understand what every mom instinctively longs for and desperately needs:

Die Naguile Span 2020
Only once we started wondering and pondering motherhood together, did we understand what every mom instinctively longs for and desperately needs:

A place to belong,
where you won’t feel alone or isolated,
where you can share both the challenges and
joys of motherhood,
and where your experiences can be heard
without judgment and rejection,
in a safe space.

What started as Whatsapp-chats during midnight pyjama-drills with our babies – where we learned compassion and understanding for each other through listening to each other’s stories – grew to a digital oasis for thousands of moms, where we wonder out loud every morning at 06:00 about life (while waiting for the kettle to boil.)
Die Naguilklub patrone 2

"We share with each other with the aim
to learn from each other ..."

Die Naguilklub Stigters
Die Naguile Span 2020

"A place to belong, where you won't
feel alone and isolated ..."
nie alleen en geïsoleerd voel nie … “

The need for an Afrikaans (originally) digital parenting platform within the South African context was not unique to just the three of us. But because it didn’t exist when we needed it, Die Naguilklub was born in 2018 as an answer to the questions we were asking about parenting. Today it is a digital community and inspiration station (#inspirasiestasie) where stories and experiences about motherhood – unfiltered and always without judgment – can be shared.

We share with each other with the aim to learn from each other, to address the multitude of unrealistic expectations of parenting, to break down the negative influence of social media and the striving towards perfection, and to normalise (amongst other things) the mental health of mothers and women in general. We write from our own experiences and challenges, with the purpose of making another feel less alone or isolated, and more normal. Thát is our why, our hope and our hearts for the world.

Today Die Naguilklub is a family, a digital village and a morning paper. A first in Afrikaans, our therapy, our sanity and our everybody-is-equally-(ab)normal space. We think and dream and do this parenting thing here together, with love and grace for every challenge along the way.

The Team

Suzanne Smit

Suzanne Smit

Head and heart
(COO en besigheidsontwikkeling)

Lente Swift

Lente Swift

Bottled energie
Executive director

Juanli Theron

Juanli Theron

Word wise
(Communications director)

Monja Viljoen Profile

Monja Viljoen

Creative soul
(Creative director)